🏈 The Seattle Seahawks extended Pro-Bowl safety Jamal ‘Blitz Boy’ Adams on a record 4-year, $70 million contract. The agreement comes a day after Adams threatened to challenge a franchise tag designation.
Ironically, the nickname he publicly hated led to him fighting for a salary more in line with linebackers. They're paid more than safeties.
🏒 The NHL approved advertisement patches on game uniforms for the 2022-2023 season, mirroring a similar decision made by the NBA a few years back. Get ready to see the LA Kings, brought to you by a crypto startup.
Compared to other pro leagues, the Premier Lacrosse League (PLL) is still in its infancy. While only in year three, it’s already rewriting the rules.
Gives equity stakes to the players, along with healthcare, improved pay, and other benefits.
Controls expansion as a way to curb contraction.
Implemented a touring model to grow the game across the US instead of a small number of cities - each week, the entire league plays in a single, rotating city.
How they’ve moved so quickly: In three years, the PLL went from an upstart contender league to the largest professional lacrosse league in the world. Started by the Rabil brothers, including Paul - the first lacrosse player to earn $1 million - the league nailed its foundational early deals.
Media rights: NBC Sports
Jersey patch sponsorship and banking: Capital One
Sports betting: DraftKings
Months after starting, every lacrosse star who was contractually able switched from Major League Lacrosse to the PLL. In late 2020, the PLL absorbed what was left of the MLL.
Viewership on the rise: Total audience delivery has increased significantly for each championship game.
2020: 340,000 (23% growth)
2021: TBD but the All-Star game garnered 391,000
400,000+ viewers is likely for the 2021 championship
But TV and streaming aren't their only tricks. PLL social channels average 7% engagement, 4-7 times higher than leagues like the NFL, NBA, or MLB.
Looking ahead: The league wrapped its regular season last week. Playoffs start this Friday, culminating in the championship game on September 19th. Catch the games on NBC Sports and we’ll have them down in the Watchlist.
AROUND THE LEAGUES
(53-69) Chicago Cubs2vs. (65-56) Cincinnati Reds 1
Ace Kyle Hendricks helped the Cubs end a twelve-game winless skid in his 200th MLB appearance, also becoming the first pitcher in the majors to win 14 games.
NBA Summer League Final
(5-0) Sacramento Kings 100vs. (4-1) Boston Celtics 67
The Kings swept their opponents in summer league play and are headed home with the Summer League trophy.
For a desperate franchise, this is a small but meaningful win that hopefully signifies success to come. The Kings last made the playoffs in 2006.