Shaq poses for an ad with his Papa John's investment.
Read about the 15 best investments Shaquille O'Neal has made.

Shaq's 15 Best Investments

Nathan Baugh
Articles

Shaq spent his first $1 million on 3 Mercedes Benz, jewelry, and a trip to Vegas. Now, he makes $30+ million each year from his investment portfolio. Here's a deeper dive into Shaq’s 15 best investments.

Shaq’s portfolio spans cash-flowing businesses & franchises to massive bets on tech & consumer goods. It’s a masterclass in diversification, “mailbox money,” and brand. Let’s dig in.


1-6. The “boring businesses”

Shaq's "boring businesses" produce cash flow he reinvests in larger bets.

  • 150 car washes
  • 17 Auntie Anne’s Pretzels (sold)
  • 40 24-hour fitness centers
  • 1 movie theatre
  • 1 Krispy Kreme
  • 1 Big Chicken

7. 155 Five Guys locations

That’s more than 10% of the company’s entire franchise portfolio. He sold all 155 to start his own restaurant, Shaquille’s.


8. Papa John’s

Shaq joined the pizza company’s Board of Directors in 2019. Shaq invested in 9 Atlanta locations, giving him a 30% stake in each. He also got a $4.1 million endorsement as part of the deal.

Shaq is a big fan of all things pizza.
Shaq is a big fan of all things pizza.

9-10. Vitamin Water & Muscle Milk

Shaq invested early in both Vitamin Water and Muscle Milk.

  • Coca-Cola acquired Vitamin Water for $4.2 billion in 2007
  • Hormel acquired Muscle Milk for $450 million in 2014

Though it’s unclear how much or at what valuation he invested, it’s safe to say he did well.


11. Sacramento Kings

Shaq bought 2-4% of the Kings in 2013 when the team was valued around $530 million. Shaq sold his stake this year with the Kings worth $1.8 billion.


12. Sports betting

Shaq has two major sports betting partnerships:

  • PointsBet in Australia
  • WynnBET in the US

He can partner with the competitors because the endorsements take place in different countries. Shaq received shares as compensation from PointsBet.


13. Authentic Brands Group

Shaq sold the rights to his name brand to ABG for a stake in the private company. ABG owns the rights to:

  • Shaq
  • Marilyn Monroe
  • Sports Illustrated
  • Elvis

“If Shaq ever goes away, sh*t, we still got Elvis.”


14. Ring

As a user of the product, Shaq tracked down Ring’s founder and invested in 2016 at a roughly $200 million valuation. Amazon bought the company in 2018 for $1 billion.

Shaq tracked down the founder of Ring to invest.
Shaq tracked down the founder of Ring to invest.

15. Google

Shaq invested in Google’s 1999 Series A at a $100 million valuation. Today, Google (Alphabet) is worth $1.89 Trillion. The best part? Shaq still has some of his shares.