Serena Williams posing in an advertisement for MasterClass.
Williams has invested in successful platforms including MasterClass.

Serena Williams' 9 Best Investments

Nathan Baugh
Articles

Serena Williams has made $94 million in career prize money — twice as much as any other female athlete. Even more impressive? Her venture firm has $33 billion in market cap. Here's a compilation of Serena’s 9 best investments.


1. MasterClass

Back in 2017, MasterClass launched a bunch of celebrity led classes — including one by Serena. The brilliant part? She did the class as part of an investment. In May, MasterClass raised its Series F at a $2.75 billion valuation.


2. Impossible Foods

Serena invested in 2019 with Impossible valued at $2 billion. Now, the company is in talks to either raise another round at $7 billion or IPO. Either way, Serena’s looking at a 3x return minimum.


3. Lolli

The Honey for Bitcoin, Serena invested in Lolli’s $5 million pre-Series A in March. Lolli’s valuation isn’t clear but considering:

  • Crypto is booming
  • Partnered with 1,000+ brands
  • Users earned $3.5 million in rewards

It seems the company is crushing.


4. Olly

In 2014, Serena led the initial $6 million funding round in the vitamin and supplement company. Olly was acquired by Unilever in 2019 for an undisclosed price. Today, Olly generates $75 million per year.


5. Tonal

Serena participated in Tonal’s 2019 Series C. In March, the home gym company raised a $250 million Series E valuing it at $1.6 billion. Investors include Serena, LeBron James, Mike Tyson, and Amazon.


6. Andela

Serena participated in Andela’s 2019 Series D, valuing the African startup at $700 million. Two years later, SoftBank led the Series E valuing Andela at $1.5 billion. Andela is one of Africa’s best-known startups.


7. Poshmark

Serena joined the e-commerce company’s Board of Directors in 2019. When the company IPO'd in January, Serena held stock options worth $8 million.


8. Daily Harvest

Serena invested in the frozen-food startup’s Series A in 2017. It looks like a brilliant move. Two days ago, Daily Harvest officially became a unicorn — earning a $1.1 billion valuation.


9. Sports

Serena nailed two sports investments:

  • In 2016, Serena invested in the UFC
  • In 2009, Serena and her sister Venus acquired a minority stake in the NFL’s Miami Dolphins

Since, the UFC has doubled in valuation and the Dolphins have tripled.


Serena founded Serena Ventures in 2014, but kept it secret until 2019. The fund has invested in 50+ companies. Her business career could be even more impressive than her tennis career - that’s incredible.

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