Founded a NIL marketplace, Dreamfield, with FSU QB McKenzie Milton.
The bigger picture: King is a huge name in college football, and it's not surprising he's found early success.
But, with over 400,000 student-athletes suddenly available for brand partnerships, the flurry of deals we saw on July 1st has slowed down. Both brands and athletes need time to figure out such a new market.
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Sports Collectibles Boom
Sports collectibles - cards, jerseys, and even NFTs - are all the rage recently. But, if you're interested in the space, where do you go for high-quality information?